Spectra Meets: Connie Moreland

NAME: Connie Moreland

EDUCATION: BA in Economics; MSC in International Management

JOB TITLE: Advertising: International Account Manager

Describe yourself in 3 words.

Direct + Down-to-Earth + Open-minded

What’s your story?

I’m American and half-Korean. I grew up in a pretty rural area of Kentucky. I didn’t speak Korean or know anything about my heritage, so I decided to study abroad in South Korea during university, which in a roundabout way led me coming to France. Long story short, I fell in love with a Frenchman. I’ve been living in the Paris area for almost 3 years: first, as an au pair, then as a student, and now as an advertising professional.

What inspired you to go into advertising?

Somewhat randomly. I found an internship I thought would be interesting and ended up sticking around. However, I’ve always considered myself someone who enjoys being creative as well as organized, logical, and business oriented. Advertising ended up being a great fit for me since it’s a balance of the two. I’m very lucky to have found a career that I enjoy directly out of university.

What does your job entail on a day to day basis?

You can break most of my responsibilities down into 2 categories: strategy and project management.

When we’re in the strategy phase of a project, I might be helping put together competitive reviews and benchmarks, giving feedback on key messaging, or brainstorming ideas for an upcoming campaign.

The project management side is most of my day-to-day job. I coordinate between different internal departments, give feedback on creative work, sell our ideas to the clients, and basically have my hands in all the behind-the-scenes work that goes into a TV commercial, social media campaign, etc.

What do you like the most about what you do?

I love how dynamic my job can be. Every project I work on is different and I’m constantly learning.

What was your first job?

I worked in a local diner in my university town. It was terrible. I was underpaid illegally in cash, but it was the only job I could find where I didn’t need a car to get to work.

What are you passionate about?

My passion is to live a simple and fulfilling life according to my own rules. It’s not linked to a professional goal or anything like that, although having a satisfying and engaging career is a part of that.

Where do you see yourself in 5 years?

I would like to become a naturalized citizen of France. As for my career, I’m happy with the path I’m on now…we’ll see what opportunity it holds and whether it will be in France or elsewhere.

What’s your proudest moment?

I’d like to think it’s still yet to come.

What’s the best advice you’ve been given?

You never get what you don’t ask for.

No one is ever going to come and tap you on the shoulder saying hey do you want a raise? You have to actively pursue it. Don’t be too shy or humble if you think you deserve it, just ask.

Fake it ‘til you make it

I, and I think this is true for a lot of women, often suffer from imposter syndrome. Sometimes I feel like I’m not smart enough, experienced enough, or whatever it is, which is absolutely not true. So whenever I’m feeling under-confident, I just fake it and eventually the self-confidence comes.

What message/tips would you like to give to young women with similar aspirations?

Try to surround yourself with people who you can learn from. Whenever you get to the point where you feel like you’re the smartest person in the room, that’s when you should watch out. That’s when you stop learning and become complacent.